About us

The Birth of NIUK

A CryoBeauty Revolution Rooted in Nature and Vision.

What’s in a Name?

NIUK takes its name from Nuuk, the capital of Greenland, one of the coldest inhabited places on Earth.

This name is more than symbolic:

It reflects our core belief: that extreme cold has the power to preserve, protect and transform. Just as nature maintains life through glacial stillness, Niuk harnesses cold as an agent of renewal.

The name stands for purity, strength and precision—an identity embedded in every drop of our formulations and every curve of our patented applicators.

NIUK is not just a brand. It’s a statement. A promise of pristine performance born from the Arctic’s resilience.

The Inventor: Philippe Montégut

From Legal Expertise to Beauty Innovation

Philippe Montégut, based in the French Riviera, is a former cosmetic industry lawyer with a rare talent for bridging science, wellness and cosmetic innovation. As now a cryotherapy specialist and wellness consultant, he designed and patented the Niuk Roll-On, a revolutionary face and body device that brings targeted cold therapy into daily skincare routines.

Philippe developed Niuk from the ground up—not as a trend, but as a new category: Cold Beauty™️. Minimalist, natural, and ultra-effective, the Niuk method activates skin renewal using cold as its core technology.

The Expansion: Paul Sierra, CEO USA

When Vision Meets Execution

At the heart of Niuk’s expansion into the U.S. is Paul Sierra, a multilingual entrepreneur with a global background in gastronomy, luxury and professional sports talent scouting. His superpower? Spotting untapped potential and turning it into mainstream success.

Though new to the beauty space, Paul immediately saw the power of Niuk’s innovation. He knew that Cold Beauty™️ had the potential to redefine the skincare category in the U.S. and beyond. Under his leadership, Niuk is establishing its presence as a high-performance, luxury skincare experience—engineered in France, perfected in the U.S.

Paul’s mission is bold yet simple:

Make cold the new gold in skincare.

" This is more than a product launch. It’s the beginning of a global movement—where science meets purity and cold becomes the new catalyst for beauty "

Paul Sierra.

Welcome to the future of skincare. Welcome to NIUK.